As a business, it’s important to be able to reach your target audience in the most effective way possible. One way to do this is by using stickers as a form of advertisement.

But before you can start using custom stickers as a marketing tool, you need to understand the different types of sticker materials available and which one is right for your business.

In this article, we will be breaking down the three most common types of sticker materials: vinyl stickers, paper stickers, and effect stickers.

  1. Vinyl stickers are versatile

Vinyl stickers are one of the most versatile types of stickers on the market. They are usually plastic-based and available in many different colours. The most popular vinyl option has a white base, the perfect canvas for creating beautiful colours.

Due to their plastic base, these stickers are durable and weather-resistant, making them perfect for outdoor use. Plus, they can be easily removed without leaving any adhesive residue behind.

  1. Paper stickers are eco-friendly 

Custom paper stickers are a great eco-friendly sticker option. Most paper stickers are made from sustainable and organic materials, which makes them completely compostable. These stickers are perfect for environmentally conscious brands or businesses that want to become more sustainable. 

However, paper stickers are not as durable as vinyl stickers. Since they are made from paper, they are not waterproof and are best suited for indoor use.

  1. Effect stickers are eye-catching

Effect stickers are a great way to make your brand stand out from the competition. These stickers are printed on special materials that have unique finishes, such as holographic, metallic, sparkly or fluorescent.

Such stickers are made from vinyl, which makes them just as water- and scratch-proof as standard vinyl stickers. However, these are perfect if you are looking to brand a limited edition campaign or create a premium look for your brand. See for yourself and try out a custom silver sticker.

We hope you now have a better understanding of the different types of sticker materials and which one is right for your business. Which one is your favourite? Let us know in the comment section below.